Meta (Facebook / Instagram)
The Facebook and Instagram feed. The deepest source of cold traffic of the four, and the fussiest review.
- Text
- 125
- Headline
- 40
- Description
- 30
Platforms
Four platforms, four sets of limits, one output format
The platform is chosen in the brief and decides everything: the length of every string, the shape of the script, the tone, and which phrasings the model will not write at all.
TikTok
Vertical video with sound on by default. Advertising that looks like advertising does not work here at all.
- Text
- 100
- Headline
- 40
- Description
- 40
Google Ads
Search intent. The person has already put the problem into words, and the ad has to match those words.
- Text
- 90
- Headline
- 30
- Description
- 90
Telegram Ads
One short message with no image. The most constrained format of the four and the cheapest entry across the region.
- Text
- 160
- Headline
- 40
- Description
- 60
How this is used
The limits are not advice, they are a checked condition
The chosen platform's limits reach the prompt and are then checked against the result. A string that does not fit is shortened in a separate pass and, at worst, cut at a word boundary. Nothing over the limit reaches you.
Pick a platform and build a pack
The same offer can be run for all four platforms and the output compared side by side.